If you’re having trouble getting applicants, you might be tempted to put most of the blame on the economy. However, it’s entirely possible that your job descriptions are primarily responsible.
In many ways, your job descriptions are the first impression you may have on a candidate. If they aren’t up to snuff, there’s a good chance that top talent will simply pass you by.
If you’re wondering why having outstanding job descriptions is so vital, as well as how you can improve the quality of yours, here’s what you need to know.
Why Job Descriptions Matter
Many companies view their job descriptions as hiring tools to outline what they need in an employee and find potential matches. However, as mentioned above, your job descriptions often serve as a first impression. They give candidates insights into your organization, often in ways you don’t expect.
When your job description is subpar, it’s less enticing to job seekers. If there isn’t a lot of detail, it leaves candidates with too many unanswered questions. In some cases, it may also lead job seekers to assume that the company doesn’t care much about the role, mainly because it didn’t take the time necessary to create a worthwhile overview of the job.
If all that’s there is a laundry list of requirements and demands, it doesn’t give candidates a good reason to apply, either. They learn nothing about what the company can offer them, making that employer a less attractive option.
Ultimately, a lackluster or company need-focused job description isn’t going to draw in candidates. Instead, it may cause them not just to turn away from this role but avoid your company long-term, resulting in recruitment issues for days, months, or years to come.
How to Improve Your Job Descriptions
Creating an enticing job description when you need to hire doesn’t have to be a challenge. With the right strategy, you can have an exceptional one written up quickly.
Start by crafting a short, punchy overview of the role, focusing mainly on how it contributes to the company’s broader goals, has an impact on the community or customers, integrates into the team, and sits in a unique position within the organization. Use inviting language, making it seem like the company is excited to bring the right candidate on board.
Next, go over a handful of core job functions, creating a concise, bulleted list. As you describe these primary responsibilities, tie them back to the company’s mission and goals to make them more meaningful.
Then, talk about chances to grow and advance. That can include a breakdown of exciting upcoming projects, as well as an overview of any professional development benefits. You may also want to tap on company growth projections, imbuing some extra excitement.
Talk About What You Have to Offer The New Hire
Finally, talk about what you have to offer the new hire. Talk about salary ranges and benefits. Mention unique perks. Highlight your company’s culture. By doing that, you show that you’re willing to give instead of just get, making you a more attractive employer overall.
Ultimately, the quality of your job descriptions matters. Use the tips above to make sure yours are enticing. That way, you can reach your recruitment goals with greater ease.
Seleteck Can Help You Find Top Talent
If you’d like to find out more about how you can secure top talent, the staff at Selectek wants to hear from you. Contact us today.