Using Culture and Reputation to Attract Top Talent

When it comes to recruiting, it is the talent who has control in today’s market. The best and brightest engineers can write their own tickets, and they aren’t just looking for top salary. They seek employers who have a culture in which they will thrive. Here are strategies to use your culture and reputation to attract top talent.

Using Culture as a Recruiting Tool

If you’ve got a great corporate culture and you’re not showing it off, you’re missing opportunities to connect with great engineers. Your online presence is the best place to showcase that culture. First, create a section of your website dedicated to culture. Most companies put it on a tab called “Working with us.” Here, candidates can find openings, submit their resumes and learn what it’s like to work for you.

This section should include things like:

  • Your core story: Convey your company mission, vision, values and culture in an engaging way.
  • Interviews: Speak with happy and accomplished employees about why they think your company is a great place to work.
  • Photos and videos: Showcase your employees, office space, community involvement, team building activities, etc.
  • Differentiators: Talk about your benefits, perks, flexibility options, bonus opportunities, wellness programs and career development opportunities.

Using Your Reputation as a Recruiting Tool

Most candidates in today’s market will research you beyond your company website. They will also visit sites like Indeed and Glassdoor to see reviews from current and former employees to learn what they think about working for your organization.

It is critical to visit these sites regularly to see what people are saying. If you see nothing but a sea of glowing references, you’re doing things right. However, if no employees have left reviews or if you have a string of bad reviews, take action to counteract them. First, talk to your best employees and ask them if they would take a few moments to leave a five-star review.

Next, study the bad reviews and see if there is a theme. If you notice recurring factors like poor pay or bad management, it will be essential to take steps to correct these measures. You might uncover some very important data about your company culture by looking at the bad reviews.

Are You Looking to Attract Top Talent?

Using your culture and reputation is just one tool you should have in your recruiting toolbox. If your company is looking to attract and retain top engineering talent, reach out to the expert recruiters at Selectek today. We can connect you with the professionals who add business value and who will fit in well with your existing team.