How to Tweak Your Company Culture to Attract Top Talent

Today, many top candidates have choices when it comes to employers. As a result, discerning job seekers tend to favor businesses with strong company cultures that provide them with the environment and support they need to thrive.

While it may seem like overhauling your company culture to attract top talent would be a massive undertaking, it doesn’t have to be. At times, some simple tweaks are all you need to get on the right path, increasing your access to exceptional candidates with surprising speed.

Here are some moves that can improve your company culture.

Align Your Mission and Values with Your Actions

Generally, professionals are more successful when they work for companies with values that mesh with their own. However, the employer also has to align their actions with their mission. Otherwise, candidates may view the company as disingenuous or hypocritical, causing them to move away from opportunities with that business.

Review your mission and values as a starting point. Then, consider whether the choices your business make actually embrace those tenets. If not, then either your mission and values or your actions need to be adjusted, bringing everything into better alignment.

Know Your Value Proposition and Share It

When you’re hiring, your goal is usually to address the company’s needs. However, you also need to take the needs of professionals into account, building and showcasing a strong value proposition that speaks to them.

Many companies are hesitant to discuss what they offer employees openly. At times, it’s mainly due to fear, as it makes the information readily available to competitors. The issue is, not sharing it makes it seem like your company may be hiding something, and that harms your culture in the eyes of job seekers.

To put it simply, without a standout value proposition, candidates may not engage with your company. Make sure you highlight what you offer employees – including benefits, culture, and environment – when you’re recruiting. That way, it is clear to job seekers right away.

Make Employee Priorities Your Own

Usually, top talent wants specific things. Work-life balance tends to be a priority, as well as opportunities to grow and advance. If you fail on those fronts, you’ll have trouble landing the best and brightest candidates.

Consider what your best employees find valuable from an employer. Then, make sure you offer it. If work-life balance is considered a must, flexible schedules, telecommuting options, and generous leave policies can help. When it comes to advancement, training programs, career planning services, and clear pathways for moving up are beneficial.

By taking employees’ priorities and making them your own, you develop an employee-centric culture. Once that happens, you’ll quickly end up an employer of choice, making it easier than ever to attract the top talent you need to excel.

Do You Need Top Talent for Your Open Positions?

Getting access to top talent is a common hiring priority, particularly if you want to make sure that your company can succeed long-term. If you need high-quality candidates for your open positions, Selectek can help. Contact us today.